From there, select the list you want to clean and click on the "Export List" button. Log in to your Mailchimp account and navigate to your audience dashboard. Here are the steps to clean your Mailchimp list: Step 1: Export Your List Your open rates and click-through rates will improve when you send emails to people who are interested in your content. Better engagement: By removing inactive subscribers from your list, you can improve your engagement rates.If you have a large list with inactive subscribers, you're wasting money. Saves money: Most email marketing platforms charge you based on the number of subscribers you have.By cleaning your Mailchimp list, you can ensure that your emails are delivered to the right people. Better deliverability: If your email list contains invalid or inactive email addresses, it could lead to poor deliverability rates.When you have a large email list, it's essential to ensure that it's clean and up-to-date. Why is it Important to Clean Your Mailchimp List? These email addresses can be collected from various sources, such as website signups, event registrations, or online purchases. What is a Mailchimp List?Ī Mailchimp list is a collection of email addresses that you use to send email marketing campaigns. In this article, we will discuss how to clean your Mailchimp list and ensure that your email marketing campaigns are successful. However, if you don't clean your Mailchimp list, it could lead to poor email deliverability rates and affect your email marketing campaigns' effectiveness. And Mailchimp is one of the most popular email marketing platforms out there. As transactional email recipients haven’t necessarily agreed to receive your email marketing they are kept in this section of your list and not added to your All Subscribers section.In today's digital age, email marketing has become a crucial aspect of business promotion. Transactional emails are one-to-one emails. The subscribers you see in this section are those that have been sent transactional emails via Mandrill. If an email address continues to soft-bounce over numerous campaigns then the email address will be moved to the Cleaned list category. Mailchimp will try to deliver the campaign to soft-bounce email addresses for three days. the recipients mailbox being full or the campaign size exceeds the maximum size allowed by the receiving server). A soft-bounce is where there is a temporary deliverability issue to an email address (e.g.As this subscriber is no longer in the All Subscribers section you’ll no longer be able to send campaigns to that person. Mailchimp moves the hard-bounced email address from the All Subscribers section of the list to the Cleaned section. A hard-bounce means that the receiving server has replied to Mailchimp that the receiving email address is not valid.Those emails that can be delivered are delivered and those that aren’t come back as a hard-bounce or soft-bounce.The email addresses in this section of a list have hard-bounced and therefore Mailchimp believes they can no longer deliver to these email addresses. they are non-deliverable email addresses. Importantly, the term Cleaned here refers to cleaned from your All Subscribers i.e. CleanedĬleaned subscribers are those where Mailchimp has determined that it isn’t possible to send campaigns to those email addresses. You may of course also import email addresses that have unsubscribed from your list should you have a large number of email addresses that you manually need to unsubscribe (this means also applies to suppression lists).Įmail addresses in the Unsubscribed category are not counted by Mailchimp when determining your subscriber amount for billing. Typically they will have clicked the unsubscribe link at the end of a campaign that you’ve sent to the subscriber. These are people that have unsubscribed from your campaigns. The email addresses in the All Subscribers category are those for which you are billed. people that are subscribed to receive your EDM and that have not unsubscribed nor hard bounced (see below for more about bounced email addresses). These are the email addresses that you’re able to send to i.e.
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